Author: Ryan

With the presidential election on the horizon as well as on the minds of the majority of America, it’s time to address the elephant in the House. As years go by and technology continues to advance, there has been an influx of news and an increasingly growing need to have an omnipresent source of media… Continue reading #Facts #Only

It’s become well-known at this point to anybody who keeps up with social media trends and pop culture that Instagram, the popular social media app that bases your entire self-worth on the number of ‘likes’ you get on a photo, will be removing its hallmark feature in order to “focus on the photos and videos… Continue reading A World Without Instagram Likes

When I worked in PR for a hot minute, we would typically scout influencers to work with a brand by looking at a user’s content and engagement rate. An engagement rate is reflected by the number of likes and comments a user gets in ratio to the number of followers they have, ergo how many… Continue reading Social Media Engagement Hierarchy